Our passion is building successful growth strategies.
We unearth valuable truths and nurture them into actionable insights.
We know what works for established brands doesn't always work for small businesses - and vice versa.
We also know that achieving greatness requires keen insight and a delicate balance of many different variables seen and unseen. This is why uncovering insights and adaptive strategy are our defining strengths.
No two businesses are alike – but there are governing principles of consumer psychology, behavioral economics, and your specific industry. Our team has decades of experience with small businesses, startups, and corporate business development.
Our Core Beliefs
Marketing is an overused term.
Do you need a pop up shop in Brooklyn outside the Barclays Center, or do you need a viral video campaign? Perhaps you just need to get your online presence where you want it to be. The word "marketing" sounds like a waste of money. We prefer goals with strategy, and dreams with plans.
Create Excitement, Not Anxiety.
When you come to Trophic, we're in this with you, and we're in this to succeed. We need to keep the lights on but we don't believe in unecessary risk. There is never any obligation to continue services if you're not happy with the results.
Ask Intelligent Questions and Learn Everything.
We don't know what we don't know. After working with hundreds of agencies over the years, we've learned that most have a niche specialty they want you to embrace. Your goals don't need to fit into someone else's box. Our understanding of your goals and your circumstances will bring solutions to light based on our decades of experience with businesses of all types.
The Triple Point Method
Our Process
We believe that there are three basic elements that should inform your growth strategy: why and how people come to your brand, what they really want or need, and what you are passionate about providing for them. Our process aims to uncover insights and propel your goals forward.
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Learning: Assess Goals and Current Climate
We don't know your business as well as you do. Understanding where you experience pain points and where your clients experience pain points could be two different things. Let's get to know each other. -
Observing: Analyze Market Conditions
Put our wealth of experience to work for you. We can assess the competition on a local or global scale for your specific business. -
Processing: Get Creative with the Experts
We work with you on creative messaging and making sure whatever we're putting out resonates with you and resonates with your ideal client or customer. -
Executing: Implement Growth Strategy
Our team builds effective, easy to understand plans with you in mind. We aim to meet or exceed timelines whenever possible. -
Navigating: Create Regular Touchpoints
Communication is vital, and being part of your team requires open and free communication. -
Building: Scale what works, optimize for success
Growth Requires Sustainability. Scaling is a crucial element of effective campaigns. If it can't be scaled, we continue the search for the perfect recipe for success.
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